Consumer Products

convenience products

shopping products

specialty products

unsought products

Convenience Products - These are products that appeal to a very large market segment. They are generally consumed regularly and purchased frequently. Examples include most household items such as food, cleaning products, and personal care products.

shopping products - consumer products requiring concentration and research to make an informed judgment about their relative merits and price. Shopping products can take a considerable amount of a consumer's time and concentration before an informed purchase decision is reached.

Specialty Products, Inc. (SPI) is widely recognized as a global market leader and innovator in manufacturing polyurea elastomeric coatings, polyurethane foam systems, and plural-component application equipment.
                             
When personal computers were first invented, despite there potential usefulness, most customer didn't know it and it was seen as an unsought product.